What is JANUS?

JANUS is a unique compound made from rice bran wax, which is a byproduct of rice production. This innovative material is 100% recyclable, organic, biodegradable, backyard compostable, and offers excellent barrier properties, making it the only environmentally safe substitution currently out there for replacing traditional chemical lamination such as Polyethylene and Paraffin.

Paper Coating Solution

The JANUS coating preserves paper packaging's function and reduces its environmental impact. It enables brands to improve sustainability, meet eco-friendly packaging demands, and help curb plastic waste and reliance on fossil fuels. Using JANUS as a paper coating showcases dedication to forward-looking and responsible packaging methods, advancing a more environmentally friendly future.

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JANUS' versatility will lead to a long list of products that will no longer sit in landfills for centuries," says Bulman. "That has always been our goal, and we are confident this venture will make a dramatic environmental impact sooner than consumers think.

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Key Highlights of JANUS

  • VALIDATED TECHNOLOGY - Technology - All the natural ingredients in JANUS are FDA-approved and certified by the Biodegradable Products Institute and others. ​
  • INTELLECTUAL PROPERTY - The IP position of JANUS is strong. Patents have been filed in more than 70 jurisdictions with approvals in major markets – USA, Mexico and China ​
  • PRODUCT UNIQUENESS - JANUS is the only eco-friendly paper coating that conforms with legislation that mandates the elimination of polyethylene paper and single-use plastics. ​

Products that could be
coated with JANUS

Hamburger
Wrappers

Burgers, Tacos, Gyro, French Fry Wrappers

Take-Out
Containers

Chinese take-out & Soup containers

Disposable Straws
and Utensils

Cups, Forks, Spoon, Straws, Plates

Fast Food
Serving Packages

Burger boxes, French Fry Holders, Cups and Bags

Paper Pouches

Coffee bean, Cereal, Trail Mixes, Dry Fruits, Cookies, Candies

Meat Wraps

Frozen Food Wraps, and Dividers

Pizza Boxes

Pizza and other delivery boxes

Food Wrappers

Sandwich & Meat Wraps

Cheese and Butter Wraps

Cheese, Stick Butter and Produce Wraps

A World With JANUS

If JANUS coating were to be widely adopted, it could have a significant impact on the world.

1. Reduced Environmental Impact

Shifting to an environmentally safe alternative to polyethylene coating could help reduce the environmental footprint associated with packaging. Polyethylene is derived from fossil fuels and has significant environmental concerns, including its contribution to greenhouse gas emissions and marine pollution. By substituting it with a more sustainable alternative, such as bio-based or compostable coatings(JANUS), the overall environmental impact of packaging could be significantly reduced. 

2. Decreased Plastic Waste

Polyethylene coatings are often difficult to recycle, leading to increased plastic waste. By replacing them with JANUS, packaging materials can be designed to be easily recyclable or compostable. This could contribute to a reduction in plastic waste and promote a circular economy by diverting packaging materials from landfills.

3. Improved Resource Efficiency and reduce Environmental Externalities

JANUS is derived from organic renewable resources such as rice bran wax and sugarcane wax. This contributes to improved resource efficiency and a reduced reliance on limited fossil fuel-based resources. This also means there can be a significant reduction in climate, environmental and health  externalities that comes with the use of fossil fuels. By using more sustainable materials, the packaging industry can help conserve resources, reduce fossil fuel impact, and support a more sustainable and resilient supply chain.

4. Consumer Perception and Preference

As environmental awareness grows; consumers are becoming increasingly conscious of the environmental impact of packaging. Choosing packaging solutions with JANUS coatings can enhance the reputation of brands and businesses, as consumers are more likely to support products that align with their sustainability values. This shift in consumer preference can incentivize businesses to adopt eco-friendly alternatives and drive innovation in the packaging industry.

5. Opportunities for Innovation

The development and adoption of environmentally safe alternatives to polyethylene coatings would create opportunities for innovation within the packaging industry. Companies specializing in sustainable materials and technologies could thrive, leading to advancements in packaging design, manufacturing processes, and waste management solutions. This could foster a more sustainable and competitive market landscape.