Beyond the Fryer: The Oil Revolution

Healthier frying oils are gaining ground—this blog explores their rise, their broader impact on food systems, and how J & J Green Paper is turning oil byproducts into sustainable packaging.

Sabrina Puglisi
July 7, 2025

Walk into any grocery store today and you’ll see it: olive oil infused with herbs; avocado oil sprays; and rice bran oil quietly taking its place alongside longtime staples. What was once niche has become mainstream. Healthier oils are no longer reserved for the ultra-health conscious; they have become everyday choices.

Healthier frying oils such as olive, avocado, and rice bran oil are rapidly growing; not only for their nutritional benefits but for how well they perform at high temperatures. While consumers may choose these oils for their kitchens, what happens further up the food chain — at restaurants, manufacturers, and quick-service chains — is equally important.

From Oil to Opportunity: J & J Green Paper’s Vision

At J & J Green Paper (JJGP), we recognized early that rice bran oil represents more than just a healthier cooking option; it holds a broader opportunity to deliver both nutritional and environmental benefits.

During the refining of rice bran oil, a byproduct called rice bran wax is produced. Rather than viewing this wax as waste, we saw its untapped potential as a sustainable raw material for packaging.

We developed JANUS®, a packaging technology that transforms refined rice bran wax into a fully natural, compostable, and recyclable food packaging barrier. This solution stands up to grease, water, and oxygen without relying on plastic or synthetic coatings.

Living Our Values — Even in the Office

At JJGP, this commitment extends into our daily culture. Each afternoon, our team gathers for a simple break: freshly popped popcorn. The oil? Rice bran oil, of course. Its stability and neutral flavor allow the popcorn’s natural taste to shine through while reinforcing the philosophy that guides our product development; better for people and better for the planet.

In doing so, we have created a solution that connects both human health and environmental sustainability at their source.

Connecting Healthier Food to Smarter Packaging

As companies strive to offer healthier menu options, many overlook one simple truth: the food isn’t the only thing consumers touch; the packaging is part of the experience too. Choosing better oils is only part of the equation. When grease-resistant wrappers still rely on synthetic chemicals or plastics, the story falls apart. Brands that aim to lead in health and sustainability must align both their ingredients and their materials.

With JANUS, we close that loop; turning rice bran oil’s natural byproduct into packaging that delivers on both performance and purpose. Clean food deserves clean packaging; simple as that.

Key Takeaways

The rise of healthier frying oils is reshaping not only food products but entire supply chains.

Rice bran oil offers both nutritional and industrial advantages, creating new sustainability pathways.

JANUS transforms a natural byproduct into high-performance, eco-friendly packaging.

Healthier food deserves packaging that reflects the same values.

Conclusion

The movement toward healthier oils represents more than a consumer trend; it is an opportunity to rethink how industries connect. JJGP’s JANUS is a direct extension of this evolution, turning the growth of rice bran oil into a platform for greener, smarter, and more responsible packaging. In doing so, we are helping food companies meet the full spectrum of today’s consumer expectations: healthier food, delivered sustainably.

Source Acknowledgment

This article was inspired by original reporting from Health.com, which published “5 Healthiest Oils to Use for Frying.” We have expanded the story with added insights and connections to JJGP’s innovation mission.